Bangkok University Communication Arts International Conference Creative Industries in Asia: Innovating Within Constraints 1-2 July 2016, Bangkok, Thailand
Creative industries in Asia are growing exponentially. Their rise has historically been from an environment beset with cultural, financial, legal and technical constraints. In order to side-step the many challenges present in their respective home countries, creative industries have had to innovate and they have done so with good success. As a result, creative industries throughout Asia have not only increased their output in recent years but are also being consumed by a population with higher levels of disposable income.
The creative and cultural industries in Asia run the gamut from music compositions; books; painting and art; live performances; films; television dramas and game shows; sculpture; video and computer games; industrial design; marketing, advertising, and public relations; information and communication technologies; digital and social media applications; tourism and hospitality; and other highly imaginative endeavors.
Given these developments in the arts, governments in the region have come to realize the financial potential of this industry and have moved to harness the creative economy for their broader agenda of growth. The arts have also been embraced by the tertiary sector which is increasingly moving into educating for the creative industry. Here, technological developments have given creative industries in the region a new edge. Businesses are also coming forward to invest in projects that result in increased revenue. However challenges remain. These range from the legal and policy dimensions that cover areas of copyright and piracy; freedom of expression and censorship; technology and knowledge transfer; and government funding for the arts to private investment and social accountability.
School of Communication Arts will host the first Bangkok University International Communication Conference, “Creative Industries in Asia: Innovating Within Constraints” to be held at the Rangsit campus 1-2 July 2016.
CONFERENCE SCHEDULE
CONFERENCE SCHEDULE
THURSDAY 30 JUNE 2016
Time |
Activity |
Location |
|---|---|---|
18:30 |
Welcoming Speech by Prof. James Gomez, Associate Dean for International Affairs, (Conference Chair) School of Communication Arts, Bangkok University |
The Chaiyapruek Room, 14th Floor, Building 9, Bangkok University, City Campus |
19:00 |
Thai Performance and Cocktail Party |
The Chaiyapruek Room, 14th Floor, Building 9, Bangkok University, City Campus |
FRIDAY 1 JULY 2016
Time |
Activity |
Location |
|---|---|---|
07:00 |
Pick Up the Conference Participants and transportation to Bangkok University, Rangsit Campus |
Admission Building, Bangkok University, City Campus |
08:00 |
Registration |
5th Floor, Tourism Tower (Building A5), Bangkok University, Rangsit Campus |
09:00 |
Welcoming Remarks: Dr. Aunya Singsangob, Vice-President of Academic Affairs, Bangkok University & Dr. Peerachai Kerdsint, Dean of School of Communication Arts, Bangkok University |
5th Floor, Tourism Tower (Building A5), Bangkok University, Rangsit Campus |
09:15 |
Keynote Speaker 1: The Future of the Creative Industries: Policy Perspectives from Malaysian by Professor Dato' Mazlan Othman, Malaysia |
5th Floor, Tourism Tower (Building A5), Bangkok University, Rangsit Campus |
10:00 |
Coffee Break |
|
10:30 |
Session 1: The Creative Industries and The Media Panel 1A: Creative Industries and the Media in Thailand (Room A5-11-02) | Atistan Promsirisang, Bangkok University, Thailand, "Creativity, Politics and Fear: Limitations on Political Satire in Mainstream Television Broadcasting" | Jerimiah Morris, Mahidol University, Thailand, "Discourse of Cultural Citizenship: An analysis of Expats in Thailand Through Political Cartoons" | Alexander Klemm, Srinakarinwirot University, Thailand, "Foreign Film Productions in Thailand: The State of Things" Panel 1B: Digital Platforms and Control in Malaysia (Room A5-12-02) | Zaharom Nain, Nottingham University, Malaysia, "New Channels of Expression and Olds Structures of Control: Malaysia’s Media in a post-Mahatir Era" | Lim, Monash University, Malaysia, "Collaboration or Control?: Digital convergence and the changing roles of media producers" | Wang Lay Kim, Ngo Sheau Shi, University Sains Malaysia, "Facing the Crunch: Facebook and the reshaping of Malaysia’s democratic process" | James Gomez, Bangkok University, Thailand, "Social Media and Negative Campaigning: Political Violence in Malaysia’s General Election" Panel 1C: The Media Industry in Bangladesh: Explosion, Restriction and Silencing (Room A5-08-02) | Jude William Genilo, University of Liberal Arts Bangladesh, Bangladesh, "The Changing Mediascape of Bangladesh" | Mubashar Hasan, University of Liberal Arts Bangladesh, Bangladesh, "Media Freedom, State and Censorship in Bangladesh: The Current Scenario" | Naimul Karim, University of Liberal Arts Bangladesh, Bangladesh, "Free Speech and those who have been silenced: An Exploration" |
Tourism Tower (Building A5), Bangkok University, Rangsit Campus |
12:00 |
Lunch Break |
|
13:30 |
Session 2: Creative Industries: Education and Policy Panel 2A: Creative Industries and Education (Room A5-11-02) | Glorife Soberano-Samodio, De La Salle University, Philippines, "Harnessing Culture and Arts Education as Enablers of the Philippine Creative Industry" | Subrata Chattopadhyay, MAKAUT, India, "Envisaging the role of B-Schools in sustaining the creative industries in India" | Thushari Wanniarachchi, University of Moratuwa, Sri Lanka, "The role of education to sustain creative industries in Sri Lanka" | Michael Pfahl, Ohio University, USA, "Creative Industries and the World of Sport (Thailand)" Panel 2B: Creative Industries and Business Education (Room A5-12-02) | Philippe Vande Wiele, Bangkok University, Thailand, "The ability of Student Centered and Problem Based Learning to awaken creative and innovative potential in marketing students" | Detlef Reis, Mahidol University, Thailand, "Teaching Business Creativity to Young Professionals: Course Design, Pedagogy and Methodologies" | Thoriq Saifurrahman, Runik Maghfiroh, Telkom University, Indonesia, "Creative Class as One of the Solutions to reduce the number of under-age workers in Padang City" | Muhammad Mahboob Ali, Daffodil International University, Bangladesh, "Strategic impact assessment and business proliferation and Innovation of creative entrepreneurship: A study on Bangladesh NGO Foundation" Panel 2C: Creative Industries and Policy (Room A5-08-02) | Robin Ramcharan, Webster University, Switzerland, "Intellectual Property and Creative Industries" | Alongkorn Parivudhipongs, Chulalongkorn University, Thailand, "Hit or Miss? The Impact of Creative Industries Policy in Thailand" | John Walsh, Shinawatra University, Thailand, "Creative Industries and industrial policy in Korea and Southeast Asia" | Thomas Barker, Adrian Lee, Nottingham University, Malaysia, "Developing or Hindering? Creative Industries Policy in Malaysia" |
Tourism Tower (Building A5), Bangkok University, Rangsit Campus |
15:00 |
Coffee Break |
|
15:30 |
Session 3: Creative Industries: Digital Platforms, Marketing and Design Panel 3A: Creative Industries and Digital Platforms (Room A5-11-02) | Chalisa Magpangthon, Bangkok University, Thailand, and Drew McDaniel, Ohio University, USA, "Online Reader’s Responses to News Stories on Thai Newspaper Facebook Pages" | Siriya Jitpimolmard, Bangkok University, Thailand, "E-magazine Publishing in Thailand: Case Study of Ookbee Company Limited" | Liang Huang, Bangkok University, Thailand, "Electronic Words of Mouth in Social Media: A Case Study of SK-II in Taiwan" | Roger Cooper, Ohio University, USA, "Japan’s New Content Creators: Opportunities to Create and Build a Brand Through Digital Platforms" Panel 3B: Creative Industries: Advertising and Marketing (Room A5-12-02) | Chatchawan Liwjaroen, Bangkok University, Thailand, "The Effect of Product Placement: A Study of Hollywood Movies and Thai Audiences" | Shaw Hong Ser, Chulalongkorn University, Thailand, "On Creative Design Process: Five D Design Process for Problem-led and Project-based Design Practices" | Ruijun Yang, Bangkok University, Thailand, "The Influence of Exposure to CSR Initiatives on Self-Perceived Corporate Reputation, Satisfaction, and Purchasing Decision among Chinese Customers: A Case Study of Hainan Airline Company" | Fu Peng Fei, Tongji University, China, "Opportunities and Challenges: The Foreign Communication Agency Management Models and Patterns in Chinese Market" Panel 3C: Creative Industries: Technology and Design (Room A5-08-02) | Hanny Wijaya, Bina Nusantara University, Indonesia, "Experimental Project as Instrument to Enhance Theoretical Knowledge and Contextual Thinking in Design Studies" | Stephen Gunsu Kim, Dong-Ah Institute of Media and Arts, Korea, "Mixing Surround Sound for the UHD TV" | Djoko Murdowo and Raulia Riski, Telkom University, Indonesia, "Role of ENT Government to Increase Regeneration and Youth Creativity in Playing Sasando Music Instrument" | Anisa Fatakh Sabila, Telkom University, Indonesia, "Collaboration ICT and Creative Industries for the Development of the Creative Economy in Indonesia" |
Tourism Tower (Building A5), Bangkok University, Rangsit Campus |
17:00 |
BU Tour: Visit to BUCA Communication Arts Complex |
|
18:00 |
Cultural Performance |
Thai House, Bangkok University, Rangsit Campus |
18:25 |
Welcoming Speech: Dr. Siriwan Ratanakarn, Vice President for International Affairs, Bangkok Univeristy |
BU Restaurant, Bangkok University, Rangsit Campus |
18:30 |
Keynote Speaker 2: Creative Economy Development in Indonesia by Mr. Ari Jiuliano, BEKRAF, Indonesia |
BU Restaurant, Bangkok University, Rangsit Campus |
19:00 |
Dinner |
BU Restaurant, Bangkok University, Rangsit Campus |
20:00 |
Departure to City Campus |
|
21:00 |
Arrive at City Campus |
SATURDAY 2 JULY 2016
Time |
Activity |
Location |
|---|---|---|
07:30 |
Pick Up the Conference Participants and transportation to Bangkok University, Rangsit Campus |
Admission Building, Bangkok University, City Campus |
09:00 |
Keynote Speaker 3: Current state and future prospect of broadcasting environment in Korea by Professor Sanggil Lee, Dong-Ah Institute of Media and Arts, South Korea |
Tourism Tower (Building A5), Bangkok University, Rangsit Campus |
10:00 |
Coffee Break |
|
10:30 |
Session 4: Creative Industries in Asia: Country Perspectives Panel 4A: The Creative Industries in Korea Today (Room A5-11-02) | Ji Yean Kim, Dong-Ah Institute of Media and Arts, Korea, "New Media and Radio in the U.S. Music Industry –Focusing on Psy’s Case" | Byung Chul Cho, Dong-Ah Institute of Media and Arts, Korea, "Exploratory Study on the Success Factors ok Korean Movies Analysis of Statistical Data and Narratives in Blockbuster Movie and Low Budget Movie" | C Yoon Kim, Dong-Ah Institute of Media and Arts, Korea, "K-Pop Music: Past, Present and Future" Panel 4B: Obliterating The Cultural Boundaries: Creative Industries in 'Greater' Bengal (Room A5-12-02) | Ahmed Abidur Razzaque Khan, University of Liberal Arts, Bangladesh, "‘New Waves’ in the Documentary film-making Industry in Bangladesh: Prospects and challenges" | Sreedeep, Shiv Nadar University, "Aspired images of ‘Ideal’ Body in Post-Liberalized Bangladesh" | Arnab Roy Chowdury, Indian Institute of Management Calcutta, "Innovative with Style: Contemporary Fine Art ‘Industry’ in West Bengal" |
Tourism Tower (Building A5), Bangkok University, Rangsit Campus |
12:00 |
Lunch Break |
|
13:30 |
Session 5: Creative Industries and the Arts Panel 5A: Creative Industries and the Arts (Room A5-11-02) | Khomchawat Phasurichandaeng, Chulalongkorn University, Thailand, "The Dance Creation via Philosophical Development of Mahajanaka Story" | Dyah Gayatri Puspitasari, Institut Taknologi Bandung, Indonesia, "Local Chiaroscuro in Sang Pencerah and Perempuan Berkalung Sorban Film That Were Produced by Hanung Bramantyo" | Stephen Poon, Taylor’s University, Malaysia, "The Functions Behind Hand-Drawn Typography in Human Gestural Replication" Panel 5B: Creative Industries: Fashion, Identity and Globalization (Room A5-12-02) | Raisa Tanawi, Indonesia, "Between Commerce, Design and Ethics: A Comparative Study of Fashion Creatives in London and Jakarta" | Geetha Kanchanamala Dissayanake, University of Moratuwa, Sri Lanka, "Sri Lankan Batik Industry: An investigation of Opportunities and Challenges" | David Moore, Portland University, USA, "What is Old in New Again: Singapore, Malayalee Ethnic, National and Expat Identity" | Bobby Muhammad Ihsan, Cimahi Creative Association, "Complex Interdependence of Asian Creative Industries in the Era of Globalization" |
Tourism Tower (Building A5), Bangkok University, Rangsit Campus |
15:00 |
Coffee Break |
|
15:30 |
Session 6: Creative Industries: Culinary Arts and Tourism Panel 6A: Creative Industries and the Culinary Arts (Room A5-11-02) | Remy Jarry, Chulalongkorn University, Thailand, "Culinary arts and visual arts, crosspollination as a new leitmotiv" | Nunik Hariyanti, Chulalongkorn University, Thailand, "Food Diplomacy: the Recipe for Communicating Indonesian Identity" | Benjamin Bates, Ohio University, USA, "Exploring site in Bangkok: Addressing Cabbages and Condoms through walking and rhetorical methodologies" Panel 6B: The Creative Industries and Tourism (Room A5-12-02) | Gai Suhardja, Maranatha Christian University, Indonesia, "Cikapundung River Waterfront Creative Tourism" | Natthineethiti Phinyapincha, Suwadee Talawanich, Mahidol University, Thailand, "The Analysis of Creative Tourism approach applied in Thailand: A Case Study of the Sukhothai – Si Satchanalai - Kaphaeng Phet World heritage Historical Sites" | Adrian Lee, Thomas Barker, Nottingham University, Malaysia, "Hipsters, Festivals and Evictions: Gentrification and The Rise of Nuevo-Creative Industries in Georgetown Penang" |
Tourism Tower (Building A5), Bangkok University, Rangsit Campus |
17:00 |
Departure to City Campus |
|
18:00 |
Arrive at City Campus |
School of Communication Arts
Bangkok University
Bangkok University
Address:
9/1 Phaholyothin Road,
Khlong Nung, Khlong Luang District,
Pathum Thani 12120
THAILAND
E-mail:
bucaconference@bu.ac.th
Facebook :
https://www.facebook.com/BUCAinternationalaffairs
9/1 Phaholyothin Road,
Khlong Nung, Khlong Luang District,
Pathum Thani 12120
THAILAND
E-mail:
bucaconference@bu.ac.th
Facebook :
https://www.facebook.com/BUCAinternationalaffairs